Content Ideas
Below is a listing of sample content ideas we have used or may use with some of our clients. You may use any of the content ideas listed below on your website or we will gladly create a new page type for you. These are presented to allow you to think about what you might want on your site.
Please remember that content is very important to the well-being and success of your website.
Sample Page Types:
- About Us / Company Profile
- This is where people can read about you, your company and your vision.
business strategies, personal biography,
- This is where people can read about you, your company and your vision.
- Annual Report
- Excerptsfrom the annual report, possibly including president’s message
- Link to download the Annual Report
- Board Members
- Board Menbers names
- Bios
- Pictures
- Background
- Letter From President/Officers – introduce the company to new or potential investors, outline plans for the future.
- Board Menbers names
- Calendar
- Add an interactive calendar
- Clients
- Client List
- Include contact information(optional)
- Client Success Stories
- With words, pictures and audio, clients explain how your company helped them increase sales or save time and money
- Client List
- Contact Us
- Contact Form
- Address information
- Telephone numbers, Fax numbers
- E-mail information
- E-mails for divisions, offices
- Map image (Google maps, Yahoo)
- Linkable maps for multiple locations or offices
- Conferences/Trade Shows
- Events that your company sponsors and/or attends
- Donations
- Online Payment Services
- PayPal
- VeriSign
- Online donation forms
- Printable donation forms
- Online Payment Services
- Download Page
- Provide links to files that the visitor can downlod
- Ecommerce
- Catalogs
- Shopping Carts
- Employment, Careers, Jobs
- Career opportunities
- Job descriptions, criteria, submission method
- Frequently Asked Questions
- If you are in an industry where you have a lot of frequently asked questions, you can display the questions and pre-written answers on your page.
- Forms
- Online Forms
- Complaint forms
- Contact forms
- Employment/Job forms
- Mailing List forms
- Order forms
- Sales forms
- Registration forms
- Downloadable Printable Forms
- Word format
- PDF format
- Text format
- Online Forms
- Forums/Online Discussion Groups
- Visitors share their views, react to other opinions.
- Home
- First page for your website with a description, brief statements, possibly promotional marketing
- History
-
How long have you been in business?
-
How did you start and why?
- Perspective about your company, industry; highlights of your past
-
What is your reputation?
-
- Links
- Industry – listed by category
- Partners – direct links to partners’ Websites
- Dealers – direct links to dealers’ Websites
- Location
- Where is your business? Don't forget to include all your locations!
- Mission statement
- Why are you in business?
- Who do you want to help or sell to?
- Why are you different?
- News
- Articles
- In the News
- References to your company and/or executives in the news media
- Newsletters
- Operating Hours
- What times are you open?
- Do you have special hours for holidays or special events?
- Organizational info
- Photos
- You may want pictures of your fleet of cars, or your building. Something related to your business.
- What photos do you have currently in digital format?
- Products, Gallery
- Demos
- Present the best features of your products and services
- Examples
- Types of products or services you sell; cite uses, value, users
- Product/Service Awards/Honors/Firsts
- Your company’s most notable achievements, recognition (including reviews or ratings)
- Specs
- Details of your products
- Prices
- if appropriate, current prices (or ranges) of products and services
- Competitive Advantage
- How your company distinguishes itself from the competition
- List of products with accompanying images and descriptions.
- Demos
- Profiles
- Who is in your business, what are their histories and their current roles?
You may also want to add pictures of your staff profile
- Who is in your business, what are their histories and their current roles?
- Portfolio
- Press Releases
- Press releases, white papers
- Research Reports
- Executive summaries of important research you or your company/organization published or sponsored
- Links to print version of articles
- Sales
- Incentives to buy special items or in bulk
- Specials
- Giveaways
- Discounts
- Search Engine
- Find page of choice by entering keywords or phrase
- Services/Products
- Description of the services that are offered with brief explanation of service
- A products and services page can be the main page people will go to so that they can learn, research, compare and ultimately buy your products and services. These pages may be split into multiple pages, depending on many factors including the whether you offer both products and services.
This page requires some planning as its vital for people to get the information they need in an easy to navigate and follow format.
To help to make your site more effective, and faster for us to design, its important for us to know the full details of your products/services early on so we can integrate it all into your design and navigation structure. - Sales information
- Sitemap
- Look at all of the top and second-tier sections of the site
- Staff
- Summary of credentials, possibly including key e-mail addresses.
- Testimonials
- Client testimonials
- Employee testimonials – Current or Past employees discuss their jobs and why they enjoy working at your company
- Tip Sheets
- Weekly, Monthly or Quarterly tips
- Give useful advice to establish or reinforce your expertise; good way to invite visitors to return to the site
- Upcoming Events
- Information about the event
- Venue information
- Ticket purchasing information
- What do you do?
- This can be fleshed out in your services page.
Give a brief summary of your expertise.
- This can be fleshed out in your services page.